Founder and creative head of WAdg, Wayne Aspeling, set up WAdg in 1999.

His aim: to put together a team with the most appropriate blend of skills and experience. Projects to date included the Corporate Identity (CI) of Cerveceria Hondurena SAB Miller, Clicks SA Conference and Team Building, rebranding of Quality Beverages’ JIVE Cold drink and Aqua Blue; CI, branding and expo of St Sebastian Olive Oil and Balsamic Vinegar; CI Nucleus Financial Services; package design and conference displays for Western Province Blood Transfusion Services; window displays for Tiny Love, Lego and Ster Kinekor; CI, branding of Inkululeko Township Tours and CI, Annual Reports and Gala for St Joseph’s Home; expo material Gartner Symposiums to mention a few.

History: Wayne started his career in FMCG as a representative for Trend Sales and Marketing - brands included: Revlon, Playboy Toiletries, Max Factor and Nicholas Kiwi. Moved to Kimberly Clark - brands included Carlton, Huggies and Baby Soft. After joining Nasionale Media, he was appointed Production Manager for four community newspapers. Later moved to Neale-May & Partners whose accounts included the Baygen Wind-up Radio, Two-a-Day Apples, Hi-Fi Corporation and Cavendish Square.